Frustrated about finding shirts that fit? So were we.

Standard sizing of S, M and L only fits 15% of men.

That’s why we’re reinventing the way clothing is sized.

We created over 99 unique sizes.

Using millions of data points from body scans, our sizes fit the way you're actually built.

Tall or short. Narrow or wide.
A perfect fit should be guaranteed for all.

Find your perfect in under 30 seconds with our DataFit® algorithm.

T-Shirt Size

T-Shirt Size

Height & Weight

Height & Weight

Waist Size

Waist Size

Suit Size or Body Type

Suit Size or Body Type

Meet the Team

With no previous apparel experience, we quit our jobs to create this new way of doing things - designed around you.

Thanks for coming along on the ride with us!

Kirk Keel
Matt Hornbuckle